About Us

BFF is our exclusive brands' official distributor.

BFF was founded in the United Arab Emirates in 2009 and is headquartered in Dubai. The company distributes perfumes throughout the Asian market, including the Middle East and India. Through its 40+ outlets, it operates in both the retail and wholesale sectors, offering a diverse selection of top branded Perfume Accessories, Watches, Bags, Shoes, and Apparels. We work with an exclusive collection of perfumes, incense, musks, and oils that are a sensual blend of notes from international houses as well as our own. BFF is our exclusive brands’ official distributor.

Three business-minded buddies who are Best Friends Forever came up with the brilliant idea for “BFF.” With a global vision and mission based on high ethics and quality that would enrich and deliver the enchantment of distinctive personal care products around the world, the triplet started out on a journey that would result in the construction of a new path within the personal care and fashion industries. In 2020, BFF set out to significantly enhance the client experience. We develop ambient smell experiences with the renowned perfumers of the market that are as new and complex as those found in nature. The ability to customize and personalize fragrance gifts for businesses and individuals has arrived now.