BFF was founded in the United Arab Emirates in 2009 and is headquartered in Dubai. The company distributes perfumes throughout the Asian market, including the Middle East and India. Through its 40+ outlets, it operates in both the retail and wholesale sectors, offering a diverse selection of top branded Perfume Accessories, Watches, Bags, Shoes, and Apparels. We work with an exclusive collection of perfumes, incense, musks, and oils that are a sensual blend of notes from international houses as well as our own. BFF is our exclusive brands’ official distributor.